Halloween is the #1 TikTok hashtag as of November 2, 2026, up 262% in seven days with 376.6 million views. citytastetest sits at #7 and keeps climbing, up 12.5% on the week with 161.7 million views. southpark holds #12, up 9.4% with 156.5 million views, and booktok rose 96% to #18 with 82.3 million views. In TikTok searches, ttshop is the week's only real climber, jumping 48 spots from #78 to #30. The story of the week is seasonal: Halloween swallowed the board, and almost everything else that moved is riding culture or commerce.
Halloween swallowed the board
No subtlety here. halloween is the #1 hashtag, and the growth behind it is enormous: interest rose from an index value of 27.2 to 98.5 in seven days, a 262% gain, with 376.6 million views in the latest week of series data. Quick Halloween Outfits from Closet trend ranks #7 in TikTok searches, so the costume conversation is pulling double duty across both boards. fall (#11) and makeup (#13) ride the same seasonal wave. The data suggests Halloween is a seasonal spike, not a lasting trend. Next week's recap will show whether the falloff began.
The week's only real climber: ttshop
Sorted by 7-day rank change, exactly one term on the TikTok searches board moved up: ttshop, from #78 to #30, a 48-spot climb. No hashtag on the current board climbed versus the October 26 baseline; everything held or fell. One mover in a week is not a trend, but this suggests shopping content on TikTok is gaining search share, and ttshop is the term capturing it. Worth watching next week to see if the climb continues or stalls.
citytastetest keeps climbing
citytastetest ranks #7 among hashtags this week, up 12.5% over the previous seven days on 161.7 million views, which points to a trend still ascending rather than peaking. For a participatory trend, rank plus sustained volume growth is the combination that matters, and citytastetest has both right now.
South Park and BookTok hold the culture spots
southpark is the #12 hashtag, up 9.4% on the week with 156.5 million views. booktok gained 96% to reach #18, on 82.3 million views. kaicenat sits at #15, nfl at #3 and meme at #4, which says the board's spine this week is sports, streaming culture and books, wrapped around the Halloween peak. music at #6 and dance at #8 are the usual background constants.
One data note: TikTok's time-series data runs about four weeks behind the live boards, so the growth percentages above compare the week ending October 5 with the week ending September 28. The ranks are current as of November 2. The direction agrees with what the live boards show, but the absolute volumes describe October, not this week.
The TikTok board carries the full daily list, and past weeks live in the archive.
